“The neural changes that we found associated with physical sensation and movement systems suggest that reading a novel can transport you into the body of the protagonist,” Berns says. “We already knew that good stories can put you in someone else’s shoes in a figurative sense. Now we’re seeing that something may also be happening biologically.”

– Gregory Berns, Emory University  – from the article: Does Reading Actually Change the Brain?

super nifty. And, yes, you look  very handsome in the body of my protagonist.