Boing Boing has a post on How alternate reality games work with links to Cory Doctorow’s notes from a talk he saw on the subject.
What is an ARG?
You’re watching a TV show, the character picks up the phone and makes a call and your phone rings
Great stuff. I think of it as hacking reality, and I’d like to make some kind of play with this for COUCH when it comes out – to leave real-world evidence of the passing of fictional characters.
The scavenger/treasure hunt/caper Operation Peachblow, run by our own Black Magic Insurance Agency has put these on since 2000.
But this blending of fiction and reality seems particularly interesting on a day in which yet another author has ‘Freyed’ her work:
